Promise David is set to join the Premier League.
On Tuesday, Brighton & Hove Albion revealed that they have secured the Canadian forward on a season-long loan from Union Saint-Gilloise in Belgium.
The arrangement includes a mandatory purchase option for a reported $29.7 million US, contingent upon certain undisclosed conditions being fulfilled.
Union has stated that David will compete in the Premier League “from the next season onwards,” marking a record transfer fee for the Belgian club.
David makes his move to Brighton after spending two seasons with Union, where he netted 41 goals in 82 appearances and played a crucial role in securing the club’s first league title in 90 years in 2025. He signed a contract extension last year that runs until June 2029.
The 25-year-old participated in this summer’s World Cup with Canada, scoring once in limited playing time off the bench while recovering from a hip injury. He has tallied four goals in 14 matches for the senior national team.
Born in Brampton, Ontario, to Nigerian parents, David made his debut for Nigeria’s under-23 team in October 2022. However, in February 2025, following discussions with Canada’s coach Jesse Marsch, his request to change national allegiance was sanctioned by FIFA.
David’s journey continues as he joins Brighton, having previously played professionally in Croatia, Malta, and Estonia before his transfer to Belgium in July 2024.
Brighton sporting director Mike Cave commented, “Promise is a player we have been monitoring for quite some time. He is a natural striker with exceptional physical qualities and a proven goal-scoring history. His international experience and participation in European competitions should be beneficial this season.”
He added, “At 25 years old, he is entering his prime years, and we are eager to see him grow within our setup.”
Brighton has been a fixture in England’s top flight for nine consecutive seasons, finishing eighth in the Premier League last season.