Sainsbury’s has caused a stir by raising the minimum spend required for its regular home delivery service. Currently set at £40 for delivery pass holders, the minimum spend will increase to £50 starting April 7. Customers falling below this threshold will now face a fee of £7.50, up from the current £7 charge.
For those with a delivery pass, Sainsbury’s offers various subscription options: £7.50 per month, £43 for six months, or £80 for a full year for an anytime delivery pass. Alternatively, a midweek pass is available at £4 per month or £40 for the year.
Customers without a delivery pass who spend over £50 will still incur a delivery fee ranging from £1 to £5.50, depending on the delivery time slot.
The announcement of the minimum spend increase has triggered backlash on social media platforms. Dissatisfied customers expressed frustration over the change, citing difficulties in meeting the higher threshold. Sainsbury’s confirmed the adjustment via an email to its clientele, explaining that the rise from £40 to £50 per order is the first update in over a decade, reflecting the increased costs associated with the service.
A Sainsbury’s spokesperson emphasized the company’s commitment to making online shopping convenient and cost-effective for customers. The spokesperson stated that the adjustment to the minimum spend was necessary to align with the current operational costs. Most customers are already spending above the new threshold, ensuring minimal impact on their online shopping experience. Additionally, services like the Delivery Pass and Click & Collect remain available options to help mitigate costs for customers.