Freely, a relatively new player in the UK streaming market, has quickly gained traction since its launch in 2024. The platform recently achieved a significant milestone by surpassing one million weekly users, showcasing substantial growth during the holiday season compared to the previous year.
This achievement positions Freely as the fastest-growing TV platform in the UK for 2025. Jonathan Thompson, the CEO of Everyone TV, expressed enthusiasm about reaching this milestone, attributing it to the increasing demand for a convenient way to stream live British TV and access on-demand content all in one place.
Thompson highlighted the collaborative efforts of the UK’s public service broadcasters in making quality British TV easily accessible through Freely. Looking ahead to 2026, he emphasized the platform’s momentum and commitment to featuring popular channels and stories prominently in the streaming landscape.
While Freely still trails behind industry giants like Sky and Freeview, the growing trend towards streaming and the shift away from costly subscriptions could expedite its journey towards closing the gap.
Owned by the team behind Freeview, Freely distinguishes itself by operating solely through a broadband connection, ensuring a swift and simple setup process. The platform offers various features, including live TV pausing, personalized recommendations, and a comprehensive TV guide, catering to viewer preferences and convenience.
Initially compatible with a limited selection of TVs, Freely has expanded its reach to encompass a wide range of models from renowned brands like Hisense, Panasonic, Bush, and Sharp. To further broaden its accessibility, Freely now offers a streaming puck called Pleio that enables users to access the platform on nearly any TV. Additional set-top devices are anticipated to launch in the near future, potentially bolstering Freely’s market presence.
In conclusion, Freely’s rapid growth and innovative offerings signal a promising trajectory in the competitive streaming landscape, poised to attract a broader audience seeking a seamless and feature-rich viewing experience.